‘180 degrees from the intent:’ Why marketers are living in constant fear of the screenshot

‘180 degrees from the intent:’ Why marketers are living in constant fear of the screenshot

  • June 23, 2020

In this piece about programmatic advertising by Digiday, the work of GDI is profiled to help brands better use dynamic and nuanced approaches to disinformation. As noted by Dr. Danny Rogers, GDI co-founder and CTO, current brand safety approaches unfortunately are falling short.

Close Menu