Global Disinformation Index
Disrupting the business model of disinformation
The internet has given people access to new tools and platforms to build communities – and new capabilities to speak truth to power.
Yet these same spaces are being abused by those determined to spread division, fear and mistrust: to sow the seeds of disinformation.
Disinformation is harmful both online and offline.
The people who spread disinformation have various motives. One of them is financial gain.
This is the area on which the GDI focuses its efforts.
To reduce disinformation, we need to remove its financial incentives.
This starts with the monies that brands and ad tech companies unwittingly provide to disinformation sites through the online ads served on them.
We envision a world free of disinformation and its harmful effects.
To be the global experts in disinformation risk and catalyse industry to reduce disinformation.