Global Disinformation Index

Disrupting the business model of disinformation


From adtech to adversarial narratives, GDI explores some of the most urgent issues in disinformation.

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The Index

We have designed a neutral, independent and transparent index to assess news websites on their risk of carrying disinformation.

Read about how we’re building the index


Our thoughts on the latest developments in disinformation, plus GDI in the media. 

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The internet has given people access to new tools and platforms to build communities – and new capabilities to speak truth to power.

Yet these same spaces are being abused by those determined to spread division, fear and mistrust: to sow the seeds of disinformation.


Disinformation is harmful both online and offline.

The people who spread disinformation have various motives. One of them is financial gain.
This is the area on which the GDI focuses its efforts.
To reduce disinformation, we need to remove its financial incentives.
This starts with the monies that brands and ad tech companies unwittingly provide to disinformation sites through the online ads served on them.


We envision a world free of disinformation and its harmful effects.


To be the global experts in disinformation risk and catalyse industry to reduce disinformation.

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