What is disinformation?
At the GDI, we look at disinformation through the lens of adversarial narratives that undermine trust in our social, political, economic and scientific institutions.
What is the difference between misinformation and disinformation?
Both terms refer to false or misleading information. But misinformation lacks the intent to deceive, whereas disinformation is deliberate deception, often malicious.
How does GDI assess the risk of disinformation?
GDI risk ratings examine a range of neutral signals to flag the disinformation risk of a news domain. These signals include metadata and other observable factors. This rating is assessed using both artificial intelligence and human review. These processes are used to classify and rate the domains into different “at-risk” groups. For more details, please see our methodology paper.
How will the GDI risk ratings be used?
The ad tech industry, including advertisers, ad exchanges and platforms, can use these ratings to ensure ads for brands don’t appear on websites whose risk profile does not match their ad criteria. Ad exchanges will have real-time information on high-risk domains before placing ads on them. Social platforms and search engines will have a neutral assessment to make high-risk domains less visible on their platforms.
Who funds the GDI?
Our funding comes from a range of governmental, philanthropic and commercial sources. No single funding source is to make up more than 33% of the total funding base. Our current funders are listed on this page and will be constantly updated.