November 8, 2022
Voters in the United States are heading to the polls and observers around the world are awaiting the results. Given the long and profitable history of election disinformation, GDI has released a new report highlighting the role of ad tech suppliers in funding disinformation related to the U.S. 2022 midterm elections.
The ad-funded disinformation examples shown in this deck are adversarial towards democratic institutions and seek to undermine the legitimacy of the democratic process of elections. Services supporting this toxic content are often in violation of the ad tech company’s own policy. In this sample, GDI’s evaluation of ad tech vendors’ policies related to election integrity shows clear policy gaps and inadequate enforcement of existing policies.
The examples provided in this deck were captured through monitoring of websites previously rated by GDI as having a high-risk for disinformation. Download the report for more information.
This briefing previews results from the forthcoming report, Disinformation Risk Assessment: The Online News Market in the United States.
Overview for brands, advertisers and ad tech companies of the key US 2020 election disinformation narratives, the sites carrying these, and the ads funding them.
Major brands are unwittingly funding disinformation domains. The GDI estimates that a quarter billion dollars (US$235 million) is paid annually to our database of 20,000 disinformation sites by ad tech companies placing adverts for many well-known brands.