
Ad-funded Russian disinformation: Focus on debunked stories in EU

Ad-funded climate change disinformation: Focus on UK & US brands

Ad-funded COVID-19 disinformation: Focus on the EU

Media Market Risk Ratings: South Africa
disinformation risk ratings for some of the most visited media sites in South Africa.

Media Market Risk Ratings: Argentina
disinformation risk ratings for some of the most visited media sites in Argentina.

Media Market Risk Ratings: France
disinformation risk ratings for some of the most visited media sites in France.
Download report in English (.PDF 1.2 MB)
Download report in French (.PDF 1.5 MB)

Media Market Risk Ratings: Germany
Download report in English (.PDF 1.5 MB)
Download report in Deutsch (.PDF 1.5 MB)

Media Market Risk Ratings: Latvia

Bankrolling Bigotry: An Overview of the Online Funding Strategies of American Hate Groups
This research aims to map out the online infrastructure behind hate groups’ financing and fundraising in order to support efforts to defund and therefore disempower hate movements in the U.S. This research was graciously funded by the Knight Foundation.

GDI Primer: The US (Dis)information Ecosystem
Overview for brands, advertisers and ad tech companies of the key US 2020 election disinformation narratives, the sites carrying these, and the ads funding them.

Media Market Risk Ratings: Estonia
Overview of disinformation risk ratings for some of the top used media sites in Estonia. In English/ EESTI KEELES.


Ad-funded COVID-19 Disinformation: Money, Brands, and Tech
Our report outlines how disinformation about COVID-19 is being funded by online advertising
Ad Tech and Brands on Disinformation Sites – Weekly Tracker
Each week, GDI tracks the ad tech companies providing ad services to known disinformation sites. See below for a visual map of these ads and the tech companies serving them up. Focus of stories include protests, racial conflict and COVID-19 (sources, cures and responses).

Research Brief: Ad Tech Fuels Disinformation Sites in Europe – The Numbers and Players
The report shows how adverts for high street brands are inadvertently funding some of the most well-known sites for spreading disinformation in Europe.

Risk Assessment: South African Media Market
The report provides an in-depth breakdown of the disinformation risks recorded across the South African media market, based on findings for 30 of some of the top news sites in the country.

Risk Assessment: UK Media Market
The report provides an in-depth breakdown of the disinformation risks recorded across the UK media market, based on findings for 30 of some of the top news sites in the country.

Rating Disinformation Risk: The GDI Methodology
The GDI rating system takes a ‘whole-of-site’ approach to understand the risk of a news site disinforming its readers. Advertisers and ad tech companies can use the GDI ratings to shape brand safety decisions about where their ad spends end up.
The Quarter Billion Dollar Question: How is Disinformation Gaming Ad Tech?
Major brands are unwittingly funding disinformation domains. The GDI estimates that a quarter billion dollars (US$235 million) is paid annually to our database of 20,000 disinformation sites by ad tech companies placing adverts for many well-known brands.
Cutting the Funding of Disinformation: The Ad-Tech Solution
Based on our research, we have mapped out how there is an unchecked funding line provided to disinformation domains thanks to online ads automatically placed by ad exchanges on them.
Designing the Index: A Review of Good Practices
This is a compendium of examples of good index design that are drawn from different sectors. It outlines the central principles needed for designing an index and serves as the basis for advancing the GDI’s work.
Adversarial Narratives: A New Model for Disinformation
Today’s online threat landscape is more complex and blended, with disinformation agents drawing on a large library of content to craft narratives aimed at social, political and economic conflict. It is time for new disinformation model.
Media Market Risk Ratings: France
disinformation risk ratings for some of the most visited media sites in France.
Download report in English (.PDF 1.2 MB)
Download report in French (.PDF 1.5 MB)