GDI_Ad-funded-COVID-19-Disinformation

Ad-funded COVID-19 Disinformation: Money, Brands, and Tech

Our report outlines how disinformation about COVID-19 is being funded by online advertising

Ad Tech and Brands on Disinformation Sites – Weekly Tracker

Each week, GDI tracks the ad tech companies providing ad services to known disinformation sites. See below for a visual map of these ads and the tech companies serving them up. Focus of stories include protests, racial conflict and COVID-19 (sources, cures and responses). 

Research Brief: Ad Tech Fuels Disinformation Sites in Europe – The Numbers and Players

The report shows how adverts for high street brands are inadvertently funding some of the most well-known sites for spreading disinformation in Europe.

Risk Assessment: South African Media Market

The report provides an in-depth breakdown of the disinformation risks recorded across the South African media market, based on findings for 30 of some of the top news sites in the country.

Risk Assessment: UK Media Market

The report provides an in-depth breakdown of the disinformation risks recorded across the UK media market, based on findings for 30 of some of the top news sites in the country.

Rating Disinformation Risk: The GDI Methodology

The GDI rating system takes a ‘whole-of-site’ approach to understand the risk of a news site disinforming its readers. Advertisers and ad tech companies can use the GDI ratings to shape brand safety decisions about where their ad spends end up.

The Quarter Billion Dollar Question: How is Disinformation Gaming Ad Tech?

Major brands are unwittingly funding disinformation domains. The GDI estimates that a quarter billion dollars (US$235 million) is paid annually to our database of 20,000 disinformation sites by ad tech companies placing adverts for many well-known brands.

Cutting the Funding of Disinformation: The Ad-Tech Solution

Based on our research, we have mapped out how there is an unchecked funding line provided to disinformation domains thanks to online ads automatically placed by ad exchanges on them.

Designing the Index: A Review of Good Practices

This is a compendium of examples of good index design that are drawn from different sectors. It outlines the central principles needed for designing an index and serves as the basis for advancing the GDI’s work.

Adversarial Narratives:  A New Model for Disinformation

Today’s online threat landscape is more complex and blended, with disinformation agents drawing on a large library of content to craft narratives aimed at social, political and economic conflict. It is time for new disinformation model.
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